About Me

Meet the Maker

My name is Ellen. I'm a 30-something woman, born and raised in Belgium. I'm happily married, mom of 3 lovely kids (2 boys and 1 girl) and personal staff of our 2 Maine Coons Aya and Arashi.⁠ ⁠⁠

My favorite addictions are chocolate and (obviously) jewelry.

I am the woman behind the brand. I am the designer, content creator, packer of your lovely orders, e-mail correspondent, photographer, webdesigner,... I often speak of 'us' and 'we' but actually Keelin Design is a one-woman show. And I'm loving every second of it!

It brings me so much joy to be able to be creative in such a lovely way. I hope to inspire you with my jewelry, and I hope your new favorite jewels will brighten your day as much as your order brightens mine.

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My story

My adventure started at a small table in my living room. Where the lack of a creative outlet and the frustrating search for the right jewelry came together, my passion for creating jewelry arose.

Since October 1, 2014 I am more than happy to share this passion with you.

With Keelin Design it is my mission to make you feel more confident and to really accentuate your personality.

"Jewelry is more than an accessory. It is a way of expressing your individuality."

Our products bring quality materials together in a unique design. I believe in quality, care, and like to create limited collection jewelry in which every woman can find something to their liking.

Whether you're a minimalist, an expressionist or a symbolist, go and explore our webshop and discover which Keelin Design jewel suits you most.

Classic, colourful, asymmetrical, eye-catching or rather sober and subtle. Gold, bronze, silver or everything mixed up. Everything is possible and everything is allowed. That's the great thing about creating jewelry.

"The only limit is your own imagination."

Jewelry inspired by all the beautiful things in our world. I also hope to inspire you with our jewelry.

Explore our webshop

Free shipping with purchase from €50 (Belgium) and from €75 (The Netherlands)

Why shop at Keelin Design


Making jewelry is a real passion! It is therefore important that I can continue to develop myself creatively. I like to look for new materials and to test new techniques.

In this way I can give free rein to my own creativity and I can offer an extensive range of jewelery in which everyone can find something to their liking. 


I love working with natural elements such as wood, leather, (semi) precious stones and freshwater pearls, this in combination with Stainless Steel, (Gold or Silver Plated) brass and nickel-, lead- & cadmium-free metal. 


All parts are always carefully selected and put together to achieve a beautiful end result.

Are you afraid of allergic reactions? Don't worry, all our materials are nickel-free!

Do you prefer (Gold Plated) 925 Silver? Or would you like a piece of jewelry in 14K Gold?
Please contact me without any obligation. I like to look at the possibilities. 


I consciously choose to make unique pieces and jewelry in limited editions, which makes every gem something special.

"Every handmade jewel is as unique as the person who wears it!" 


Your jewelry is well protected in a eco-friendly cardboard box with foam inlay, or in a cute satin jewelry bag.

For shipping, we use a strong cardboard box which is made of recycled materials.


Is there a special occasion planned and are you still looking for the perfect jewelry to complete your outfit? Or are you looking for a personalized gift?

Contact me with your personal ideas and together we will create an extremely personal and unique item, completely customized and made to your own wishes.

(Psst, every occasion is a good opportunity for a jewel, so feel free to pamper yourself simply because you deserve it.) 


The satisfaction of my customers is my top priority. Even after your purchase you are always welcome with all your questions, comments and suggestions.

Does your jewelry need repair? Do not hesitate to contact me. Together we look for the best solution so that you can show off your favorite jewel again.
The cost of the repair depends on the nature and extent of the damage and the wishes of the customer. 

European Shipping | We ship to 30 countries within the EU.

  • 03 May 2021 | Jewellery brand in the spotlight: Keelin Design

    "Belgian jewellery brand Keelin Design has a beautiful cat and moon inspired collection. The design are carefully created to add a little something, a personal touch to your outfit. We believe it is the perfect gift for Mother’s Day."

    Read the article 
  • 02 Dec 2021 | What type of jewelry wearer are you?

    "Did you know that there are predominantly three distinct types of jewelry wearers? There is the minimalist, the expressionist and the symbolist. Which type you are you can read in this article. You will also immediately discover which Keelin Design jewel suits you perfectly."

    Read the article 
  • 10 Dec 2021 | Holiday Season: 5 Gift Ideas for Her

    "The holidays are the perfect time to get together with friends and family. And although being healthy and well may be the greatest gift you can have at this time, an extra nice gift can’t hurt right? We have some great ideas for a gift for your mom, sweetheart, friend or co- worker."

    Read the article 
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  • 20 Jan 2022 | 5 Tips on Taking Care of your Precious Jewelry

    "Nothing more sad than your favourite piece of jewelry that loses its shine or gets broken, isn’t it? We asked jewelry maker Ellen some tips about how to avoid this heartbreak. Read along if you want to know how you can take care of your precious jewelry."

    Read the article 
  • 07 Feb 2022 | We Love: Valentine’s Day 2022 Gift Guide – Part 2

    "You don’t have to wait for your partner to give you the perfect jewellery. It is perfectly normal to spoil yourself with some bling. Because let’s face it; you want to look drop dead gorgeous on your date night, right?"

    Read the article 

    #ikkoopbelgisch is a platform for Belgian artists and brands. From fashion and accessories to artwork, (e)magazines, illustrations, books, music, videogames, film and tv.

    I am more than happy and proud to be part of this beautiful platform!

    Visit my #ikkoopbelgisch page 
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  • 27 Apr 2022 | We Love: Matching Jewelry for Moms and Daughters

    "There’s nothing in this world that compares to the bond between a mother and daughter.  And it deserves to be celebrated, don’t you think? Let’s have a look at some amazing jewelry gift ideas to surprise your mom!"

    Read the article 
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